Visual Narrative for Consumer Engagement course project in which students were instructed to create a fictional pop-up shop space and accompanying app prototype for a brand campaign launch event. This Nutcracker themed pop-up shop features rooms styled after the different lands/scenes accompanied by "Irregular Choice" shoe designs. This project was created using Roomstyler, Adobe Photoshop, Adobe XD, and Adobe InDesign.
DISCLAIMER: I do not own the rights to "Irregular Choice" and any associated licensed property. This project was created for educational purposes only.
shop concept renderings
Land of Sweets Visual Merchandising Display Window
Sugar Plum Fairy Tearoom
Waltz of the Flowers Room
app prototype
