Project Abstract: This thesis aims to investigate current and future themed entertainment methodologies and implement new approaches into a proposed immersive hotel experience. This is accomplished through examinations of existing theme park precedents through the lens of the five senses, emotional design theory, and hospitality industry precedents, synthesis of successful and innovative methodologies, and design of a research-based, interactive hospitality experience. The design elements presented will constitute the components of a bluesky, concept design package, including space-planning, written storytelling, concept development, technology implementation, and guest experience. Design components for the hotel will be communicated through a written guest experience narrative, space documentation in plan, and renderings that convey materiality and user experience. The guest narrative for the hotel will be comprised of an original user journey based on the context of the Harry Potter franchise, excluding established characters, stories, and plot lines. The proposed hotel will serve as an opportunity for guests to live their childhood dreams of receiving their Hogwarts letters and creating their own story at Hogwarts School of Witchcraft and Wizardry.
DISCLAIMER: I do not own the rights to "Harry Potter" or any associated licensed property. I am not affiliated with Universal Studios. This project was created for FUN and educational purposes only.
SPACE PLANNING
Diagrammatic Main and Guestroom floorplans created in the style of the iconic Marauder's Map, utilizing Adobe Photoshop and Adobe Illustrator.
HOTEL APP INTERFACE
MaP Interface
User Profile
User Profile
Hotel App Interface demonstrating interactive map, activity categories, and individual user profiles. Created with Adobe Photoshop and Adobe Illustrator.
KEY SCENE - CONCEPT ART
Hotel Entry Corridor
Portrait Hall - Lobby + Check-In
Sorting Ceremony - Photo-Op
Slytherin Common Room - Interactive Statue
Family Guestroom - Queen Bed
Family Guestroom - Twin Beds + Portrait Interface
Defense Against the Dark Arts Theater Show - Duel
Defense Against the Dark Arts Theater Show - Patronus
Prefect's Pool
Prefect's Pool Close-up
Individual concept art POVs created to visually illustrate the written guest experience narrative. Concept art created using a combination of 3D modeling, model line styles, texturing, lighting, and rendering, assembled in Adobe Photoshop in a stylized, illustrative art style.
ESCAPE ROOM EXPERIENCE
Included as a part of the entertainment venues at the hotel, The Hogwarts Escape Room features iconic rooms filled with secrets and clues that help "students" navigate the castle, round up the necessary ingredients, and complete their Potions class assignment. Created using a combination of 3D modeling, model line styles, texturing, lighting, and rendering, assembled in Adobe Photoshop in a stylized, illustrative art style.
HOTEL TEASER TRAILER
"'The thing about growing up with Fred and George,' said Ginny thoughtfully, 'is that you sort of start thinking anything's possible if you've only got enough nerve.'"
-Ginny Weasley, Harry Potter and the Order of the Phoenix, Chapter 29.